Faculty Recruitment Strategies: Social Media Guidance

As the need for guidance regarding social media’s role in faculty recruitment becomes more pertinent to WISELI’s Searching for Excellence & Diversity workshops, we’ve made such a resource available on our website.

The goal of this guide is to provide search committees with advice for using social media in faculty recruitment. Research suggests that the use of social media in the hiring process has grown increasingly common and shapes the evaluation of applicants. Using these powerful tools for candidate recruitment may provide unavoidable opportunities to learn characteristics of candidates that could increase bias or contribute to biased assessment. It is important to acknowledge this and utilize strategies to maximize the potential of social media to improve the recruitment of a diverse and excellent pool of candidates for your position, while minimizing the potential for bias that could occur in these online forums.

See the full guide at: https://wiseli.wisc.edu/wp-content/uploads/sites/662/2024/09/Social-Media-Guidance-Final-Version.pdf.